What is Content at Scale?
When scaling content, you’ve faced challenges hiring writers, using content marketplaces like Upwork and Fiverr, using AI tools, or producing scalable written content.
Compared to other AI writing tools, Content at Scale generates fully-written, SEO-optimized, lengthy blog articles after inputting just a few details about your blog & the keyword you want to rank for. This first AI tool yields a vast written output from such little input.
As of very recently, they added different sources for your input – you can enter a keyword, URL, existing blog posts, upload podcasts, or convert YouTube videos to get automatically translated into a blog. How crazy!
Content at Scale uses the complex mix of 3 AI engines, natural language processing, & semantic analysis algorithms, and crawling Google and all the top-ranking sites to assemble an entire post.
These posts average 2,600-3,000 words and use vocabulary and syntax structures nearly comparable to a human writer. Although Google doesn’t penalize AI content – it will penalize lousy writing. Content at Scale produces paper in a way that flows naturally and requires minimal editing (as long as you’ve prompted it with the correct keywords).
As mentioned in the company name, Scale is a big part of their strategy (it’s the main focus). If you own an agency, blog, or company that needs a lot of written content (and all of it quickly), you’re in for a treat. After setting everything up and inputting your specified keywords, you can generate entirely written articles in about 10 minutes. Compare this to paying a writer, revising drafts, and paying them for their time.
I’d be lying if I said Content at Scale was perfect or if it generated articles that didn’t need any revision, but it does a fairly great job. It also depends on what kind of content you’re trying to produce. The more concrete articles & research published on your keywords, the better your results will be out of the box.
The tool still analyzes top Google results for your article keyword, but we all know AI works better with static content than creative and specialized content (benefits of eating apples vs. how to start an apple orchard in the middle of the jungle). Content at Scale also claims everything it writes is undetectable from AI detection tools, but that’s not an issue if you need good content produced. AI or not, it doesn’t matter.
Let’s dive in and look at some of the product’s best features and how we use them for our agency and as a baseline for our client articles.
Key Features of Content at Scale-
Let’s expand more into the actual content. How does Content at Scale work, and what features are included?
Online Research & Search Crawling Support:
Expanding on what I mentioned, you can see which posts have crawled to write your blog. You can grow into these and see what headings, text, and other factors directly resulted in your generated article. This is also good for competitor research – if you see a bunch of high-quality domains, you’ll know it might be harder to rank for what you’re looking to write about.
Copyscape Plagiarism & AI Detection:
In the research tab, you can get a brief, see what data your writing was pulled from, and check Plagiarism and AI, all based on C@S’s proprietary methods. I use their standalone AI detector sometimes if I’m looking to scan my content.
You can check your writing through Copyscape (built into the platform) by scanning the site and plagiarism tab. This should take a few minutes, but I will let you know if anything gets flagged.
WordPress and Shopify Site Integration:
Content at Scale also offers a WordPress and Shopify plugin, which lets you link your dashboard to your WordPress site. If you have writers who will edit directly inside the C@S dashboard, connecting the dashboard to your site will let editors automatically publish content when writing is complete.
The plugin is free (you must have an account with credits), and then you can install it and activate it through an API key.
A Free Year of Content Planning:
If you get the starter plan or higher (anything but the basic plan), you’ll automatically included a year’s worth of content strategy planning.
This gives you access to research & keywords directly from the C@S team to help find top content in your niche. And it’s all included with a premium plan.
This, combined with a vast update the team plans soon (focusing on competitor analysis), will be a huge game-changer to help outrank the competition. Sometimes, SEO is about more than just writing the best content. It has to be better than your competitors.
The time you’re putting into your articles to be “perfect” could be spent scaling your writing efforts that were already (or on the border of) ranking anyway.
Who Should Be Using Content at Scale?
Online Bloggers:
Content at Scale is a lifesaver for bloggers and content marketers looking to increase their output while maintaining the quality of their content. With the ability to generate 2500+ word blog posts at the click of a button, bloggers can save time and effort, especially on topics that are more informative than their blog offers (not requiring much expansion).
New Companies:
New companies building their online presence can benefit significantly from Content at Scale. The platform’s ability to produce high-quality, SEO-optimized blog posts quickly and efficiently will allow new companies to focus on other aspects of their business while maintaining a solid online presence. It takes years for a new company to dominate a content niche. Scaling from the start is the best way to establish authority for a product or service.
Content Agencies:
Agencies specializing in mass content creation can benefit significantly from Content at Scale. The ability to generate high-quality blog posts quickly and efficiently will allow agencies to scale their content production, meet their client’s demands, and ultimately increase profit. With Content at Scale in collaboration with a human editor for proofreading, agencies can generate dozens of production-ready articles in a single day.
Online eCommerce Businesses:
eCommerce stores that rely heavily on written content to give them a web presence can also greatly benefit from Content at Scale. If you are selling a product, you can create many articles about the product category you offer.
eCommerce SEO is not easy & takes time. Again, save yourself the headache & automate the mundane blogs.
Content at Scale Article Types & Examples:
We’ve tested the article on all five input types. Content at Scale currently supports long-form blog posts from the following sources:
- From a Keyword
- From an Existing Blog Post URL
- From a YouTube Video
- From a Podcast Episode
- From a Custom Audio File
That’s text, video, and audio content. I don’t know what else is missing, but they have captured every medium that can dual as a blog post.
Once you register for an account and purchase a credit plan, you should see a balance at the app’s top. Each credit corresponds to a single article, no matter what input source:
Select add content, and you’ll be taken to the generation page. Here, you’ll prompt the tool for the keyword you want to rank for (each keyword is a single credit).
Select a word count between 750 and 3000 words, then add a brief about the content you want it to generate.
For the first article, we’ll generate something more definitive. Many resources are available around scientific and information topics, so it’s an excellent topic for C@S.
For this review, I will highlight how things came straight out of the box. No editing, no reruns, nothing.
Once you create content based on a brief, you must wait a few minutes to see your sample. Sit back, wait about 5 minutes, then refresh the page. If you’re unhappy with the generated article, you have two re-generations for the same keyword. This was a big sell for me.
Mix and match what works from 1 or 2 revisions into a single article.
Once a few minutes go by, you’ll see a post that is “ready for optimization.” This means it’s written and ready for editing! Click the title and open the editor.
Inside the document editor, you’ll see meta details, keyword targets, and keyword suggestions on one page. This is where my personal use cases for article generation get wonky.
I wouldn’t base writing an article on targeting a certain amount of keywords; I’d make sure the content is human-readable and mimics the length of top-ranking articles. You can analyze patterns all day, but the content truly matters.
Real humans with heartbeats and other things are going to be reading this!
Okay, let’s get into how the actual article looks. I’ve pasted everything into a single Google Doc if you want to read it all simultaneously.
Again, I have kept everything the same. The article has some crucial callout paragraphs and other enhancements beyond general content. It wrote a pretty lovely article! You see an introduction, table of contents, and SEO information before doing anything.
Overall, the tool produced an informational and well-written article. The structure makes it easy to follow, with clear headings and a table of contents, allowing readers to quickly find the specific information they seek.
Strengths:
- Comprehensive coverage: The article provides a detailed overview of ADHD, discussing its definition, symptoms, types, causes, diagnosis, treatment options, and resources for parents. It touches lightly on everything parents need to know.
- Key takeaways: Each section includes a critical takeaway highlighting the main points discussed. This helps readers quickly grasp the essential information in each part. This could be great for splitting into shorter content briefs or keeping it as a TL;DR section.
- Organization: The article’s organization is well-thought-out and easy to follow, making it accessible for readers who may not be familiar with ADHD or related topics. Depending on your user intent, this could be wonderful! You might want to target a specific subset of people searching for information on child ADHD.
Areas for improvement:
- Repetition: There is some repetition in the introductory paragraphs where potential causes of ADHD are mentioned twice in slightly different ways. Combining these sections could make the introduction more concise. A few minutes of editing, and this isn’t a problem anymore.
- Tone consistency: The tone changes slightly in the conclusion when addressing “your digital business,” which seems out of place given that this topic was not previously discussed in the article. A solid proofread, and this would get caught & removed.
Is it perfect? Not. Would I use it? YES, but not on my main website. It’s too early to close my eyes and automate a site completely, but this is very much publishable on a live site with tweaking. There’s no doubt in my mind I’m going to use C@S content for a secondary blog I always wanted to start!
I would use this content to build specific niche articles about a narrow topic. It would do VERY well there. For creative or reviewable cases, human writing is still definitely needed. If you spent 20 minutes reviewing each article, you’d have a great flow and beautiful pieces.
I will give Content at Scale credit for producing the best AI writing I’ve ever seen. No tool I’ve tried comes remotely close to developing this Scale and readable content.
The language is more complex than tools like Jasper or ChatGPT and doesn’t get itself stuck into keyword-stuffing loops (my main Jasper complaint; it’s why I got rid of my subscription).
Again, if you were to spend 20 minutes polishing this article up (assuming all the context and keywords you provided earlier were in the best format they could be), you would have an article very comparable to something a hired content writer would probably write (minus the personal and anecdotal bits!)
If you’re using this tool, give it concrete topics.
Ask it to write about why certain animals are the best, eight benefits of daily running, and the six best places to take photos in Manhattan. Topics like that are what Content at Scale will write best.
Multiply this by 20, 30, or 40 articles a month, and you’re on your way to building a topical empire. But again, always revise, add a human touch, and be genuine about your publication. These tools should be assistants, not replacements!
Plagiarism and AI Detection Results:
Now that we’ve gotten the review out of the way, what about plagiarism and AI detection? This will be a hefty test, but I’m doing it here to save people potentially hours. I will use three credits (3 keywords) and generate each one of them three times. I won’t edit anything inside them and will test them, each with Originality and Copyscape. Here are the results:
| Content at Scale Article | Variation # | Originality Human% | Originality AI% | Plagiarism % |
Article 1 (Topic: WordPress) |
Original | 78% | 22% | None |
| 1st variation | 73% | 27% | None | |
| 2nd variation | 76% | 24% | None | |
Article 2 (Topic: GPT-3) |
Original | 63% | 37% | None |
| 1st variation | 42% | 58% | None | |
| 2nd variation | 45% | 55% | None | |
Article 3 (Topic: Software) |
Original | 78% | 22% | None |
| 1st variation | 41% | 59% | None | |
| 2nd variation | 75% | 25% | None |
0 of the 9 article variations tested resulted in any flag of Plagiarism. So, regardless of your thoughts on the quality of content, it’s organic. Regarding AI, it is up to you to decide. Again, if you plan on editing these articles or having an assistant review them to ensure they flow correctly, this tool will get you 90% of the way there.
20 to 30 minutes for each article will result in 2 to 3 hours of content writer time (resulting in a 6x productivity boost). The fact that it pulls in top Google results, too, is a bonus so that you can ask it for an article on pretty much anything.
I was delighted with the results (at least out of the box). I’ve never seen fully AI-produced content even seem somewhat undetectable from the start. A few syntax changes would need to be made, and paragraphs that would benefit from being switched around, but each variation stood firm.
How’s The User Interface?
A big part of tools like these is how easy (or hard) they are to use. I find Content at Scale to be pretty direct and clean. I never had to figure out how to use anything specific. Most of it was intuitive. Even those new to AI writing tools will find it simple to get around, but experienced content writers (especially those with SEO knowledge) will get the hang of it a lot quicker.
You can organize posts into project folders and visualize how much time and money you’ve saved from the product dashboard. While that can be a little misleading… it still gives insights into the effort you’d be paying to have these articles written by a real writer.
Having a direct WordPress integration removes a layer of complexity and annoyance that some writing tools have. The ability to organize your posts and go directly to WordPress is not something you can do with a tool like ChatGPT (even though the customization & chat feature you get with ChatGPT is way better than the 1-click auto posting with Content at Scale). Ideally, you’d be using both.
Content at Scale Pricing:
Now for pricing. This is where things get shaky. Since the product uses many AI engines, not just GPT-3, it costs more to run (thus outputting more extensive content). Pricing starts at $250/month and gives you eight articles at 0.012 cents per word. The larger the plan, the more articles you get included monthly and at a cheaper rate.
If the solo plan is too expensive for you, they have a customized lower plan at $150/month (for four articles). Remember, this all includes their WordPress plugin and auto-posting features.
If you factor in the solo plan pricing for the cost of researching and finding a writer + proofreading what they send you, it’s incredibly reasonable. If you generate most of an article in a few seconds, spend 20 minutes editing or hiring someone. It’s a beautiful package [if you like the content produced].
Even if you try out Content at Scale, they offer a money-back guarantee, so you will get a full refund if you’re unhappy with your first few posts. If you sign up through Gold Penguin, you’ll also get 20% bonus credits every month!
They also have a “have us do it for you” package. For $2000, you’ll get 20 articles drafted and delivered to your inbox monthly. Pretty awesome.
Pros and Cons of Content at Scale:
This is an excellent product. The more time I spent using it and tweaking my brief settings, the better results I got. I don’t need to scale articles at the level this tool can provide, but I 100% would consider doing so if I could invest a couple hundred dollars a month into a marketing campaign. With all the great features, it also comes with a few cons. Here’s a list of my thoughts:
PROS:
- Articles sound & read like a human wrote them
- Long output (2000-300 words)
- Friendly UI/UX
- Built by SEO professionals
- Very little repetitive content
- 100+ language support
- Various article word count options
- No plagiarism detected
- A small percentage is AI-detectable
- Autopost to WordPress websites
CONS:
- Expensive starter pricing
- Content isn’t always perfect (includes two free reruns)
- Slightly buggy at times
- AI can sometimes detect content (depending on the article content)
Jasper AI VS Content at Scale:
When talking to Justin, it was emphasized that many people try to compare Content at Scale to Jasper (at least when it used to be a good product). The biggest differentiator besides how much content it produced was the quality.
I don’t just mean by robots. I mean literally by the human eye. I asked Jasper to write three paragraphs about WordPress, threw it into Originality, and it returned 100% as AI. It was so low quality I questioned myself why I even repurchased it for the sake of this review.
Beyond these two tools, if you’re looking for something more affordable while still being powerful – use ChatGPT. Jasper is horrible now. Content at Scale can be pricey, and I think ChatGPT has unique features highlighting their best aspects.
Final Thoughts:
Overall, I love this product. At first, I was highly skeptical since I knew how easy it is to detect AI. After testing this out for myself on various topics, it’s evident that this is different. Again, AI should never be used to completely write and publish something (especially if it’s content for Google), but using something that could get you most of the way there is never wrong. I would test the tool for at least a month, see how it does for your niche, and then decide if it’s worth paying for in the long term. One thing I wish the team did was offer a 1-article free trial. It would help showcase how different this tool is compared to what’s currently on the market. Hope this review helped. Feel free to leave any questions and comments below!